Ⅰ Publicity

1. Organizations and publicity: to mail invitation letters to professional exhibitors and visitors through existing databases, customer networks, information network, telephone, fax and other forms of communication;to distribute exhibition publicity materials at the professional exhibitions and professional markets of the industry; to make hot topic in the areas where there are large number of exhibitors; to set up large billboard at airport, railway stations, bus stops, traffic thoroughfare, exhibition center and other places.
   
2. Media campaigns: to set up special exhibition information windows on the web site; to preside and release exhibition news by the organizer; to invite well-known journalists to the exhibition spot; to invite news reporters from TV station, newspapers and radio station to do the exhibition reports; to establish long-term cooperative relations with the professional media industry to build a long-term publicity for the exhibition system.
   

Ⅱ Audience Scope

1. Production units: to organize iron and steel metallurgy enterprises, manufacturers of metallurgical equipments、automative instruments、heat processing facility for metallurgical and mechanical processing facility, enterprises of refractories、environmental protection equipments、 metal recycling to visit and communicate at the exhibition spot.
2. User units: to invite enterprises and institutions of construction companies, automobile manufacturers, aerospace, power hydraulic engineering companies, machinery manufacturers and railroads fields, etc. from home and abroad to visit and negotiate at the exhibition spot.
3. Trading units: to invite traders and marketers of equipments and related products in the iron and steel fields at home and abroad to visit the exhibition.
4. To invite education and scientific research institutes, trade associations and societies, professional organizations and the media.

Ⅲ Audience Organization

1. To guarantee the organization of professional visitors, the organizing committee set up exhibition promotion and customer service departments to take charge of the exhibition promotion, professional audience organization and invitation, customer service and other related work.
2. To mail preview informations and exhibition materials directly to buyers and other professional people at home and abroad twice before the show. To dig potential audience sources, collect the latest professional audience information and enrich the existing audience information bases.
3. To consult directly with users in the related fields about their detailed intentions according to the classification of the audience sources, and follow to ensure that the proportion of the professional audiences at the exhibition reach to more than 90 percent.
4. To print 300,000 tickets and invitation letters and send by the cooperated Associations, Societies, professional medias and other large distribution channels to invite the audience of the related industries.
5. To hold news conference and release show information in radio, and newspapers.
6. To design electronic invitations and express the exhibition progress and trends to professional customers and buyers through transmission network.
7. To make publicity union with professional medias of the related industries at home and abroad (including various professional magazines, newspapers, websites, etc.) to promote the exhibition industry through academic conferences and attract related professional buyers of the industry to the exhibition spot.
8. To advertise in the most influential mass medias at home and abroad; to select some outdoor light box advertising to increase social influence for the exhibition and attract some professional audiences.
9. To cooperate with related industries (mainly aim at users of the key industries), authorative associations and institutes to hold a series of activities, such as academic conferences and guild meetings at the same time with the exhibition to attract professional audiences.
10. To invite professional buyers to visit the exhibition through channels of exhibitors; to encourage and support exhibitors to hold various technical exchanges, innovation conferences, and other related activities to attract professional visitors.
11. To invite key buyers by phone, fax, e-mail and visit; to provide all kinds of conveniences to professional buyers and audiences and attach same importance to professional audience inviting as the exhibition sales to increase the enthusiasm of professional audiences.